Hi There! My name is Jennifer Braidwood, Owner & Product Designer at
BRAID & WOOD Design Studio. Thanks so much for popping by to learn a bit more about BRAID & WOOD.
I’m a born and raised San Diego native with an on-fire passion for home decor products, interior design, styling and decorating.
I’ve spent the majority of my professional career (over 12+ years) in marketing, branding, creative content development, website development, and social media strategy. However, I’ve always been pulled by an undercurrent of bubbling creativity and the desire to seek out an opportunity to go after what I really love, home decor, interior design, styling and decorating.
In July of 2018 my husband and I wanted to make some major life changes.
So, we kicked things off by selling our dream home (we literally just finished a massive gut renovation) and moving into a 900 square foot apartment. Our mission was solely focused on simplifying our lives. I also quit my full-time job as a Director of Marketing and Creative Development for a non-profit organization here in San Diego, CA and started my own business. I had a general idea of what I wanted to do, something in the interior design space, but I wasn’t sure what that something would look like. I wanted it to develop naturally. I wanted to take things slow and see what fit. I wanted to spend my days being creative in the areas of home decor and interior spaces, and I wanted to connect with other like-minded women who had a passion for design and for business. Armed with a professional skill set and over a decade of experience in branding, marketing, and social media strategy, I was so ready to put my time and energy into my very OWN brand and business.
In January of 2019, I launched my first product line, a collection of modern brass & wood indoor plant hangers.
Since then I have launched two additional product lines, the BRAID & WOOD V-Hanger for air plant styling and the BRAID & WOOD Plant Shelf. I am currently working on my fourth product line (expected to launch by the end of 2020).
BRAID & WOOD products can now be purchased in over 130 different boutique retailers in almost every single state in the USA and through my online shop. In addition to that, I have worked with a few amazing clients in San Diego, CA, styling and decorating their homes. My primary focus remains on expanding the BRAID & WOOD product line, bringing my indoor plant decor products to every plant loving home in the country & to more unique retailers.
BRAID & WOOD Design Studio will also be moving into our very first commercial warehouse space in October 2020!
When it comes down to it, I find a lot of personal joy in home decor and interior design, as well as branding, marketing, and PR. Melding all of that together has created something that’s well… totally awesome!
I am beyond grateful for these last two years in business and to all of my amazing friends, family, and business partners who have supported me personally and professionally.